How Often Should You Update Your Website?
In general, you should update your websites as often as it needs updating. Minor updates may be made daily; whereas, a full website revamp is more likely necessary every two to three years.
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Five Signs It’s Time to Update Your Website
Your Website is Missing Information and You Can’t Make Updates Easily
Website Best Practices
• Your website should accurately reflect your business and serve as a resource for your users. If your website is missing this key information, it will have a negative impact
• Your website is just as much of a form of brand expression as any of your other marketing collateral. It may be the most important way to showcase who you are, so you need an update if you aren’t proud of it and excited to show it off.
You Aren’t Excited to Show Off Your Website
• Implement website tracking tools and take advantage of analyzing those results.
You’re Not Getting as Much Website Traffic as You’d Like
• Your website should provide an optimal viewing experience across a wide range of devices. Over 60% of users globally access the internet on their mobile devices, so make sure to cater to them.
Your Website Isn’t Optimized for Mobile
• Your website is like your personal style ¬– only on an organizational level. If your company goes through a rebrand, so should your website to show off all your new and improved product offerings.
Your Brand Has Evolved
Why Should You Update Your Website?
Design
Ways to Generate Leads From Your Website
Make Your Website Aesthetically Appealing
Start with intuitive navigation, images and
whitespace that all have a clear purpose and are responsive.
Visual Appearance
Your website reflects your company
Your website should highlight your product or service and the layout should look harmonious and consistent.
Responsive and Mobile Friendly
It’s now common practice to make websites
mobile-friendly.
Your website should be flexible and adaptable to the size of the screen of the viewer.
Technique and Coding
Web standards change drastically every year
Your website should comply with the latest technological standards, allowing your web pages to adapt to all devices.
Stock Photos
Ensure images accurately reflect the business message you are trying to present
Your website should only contain components that will positively impact the objectives of the website.
Marketing
Effective Use of Call to Action
Convert users to customers
Your website should contain buttons or links that drive prospective customers to become leads by completing an action on your landing page.
Measuring Effectiveness
Make sure your website is effective to your audience
Your website should contain the proper and necessary tools to measure the effectiveness of your online presence.
Data to Measure: Overall Traffic, Organic Traffic, Bounce Rate, Average Time on Site, Average Page Views/Visit, Conversions, Keyword Ranking, Website Speed,
Broken Links, Backlinks
Content
You only have 2-4 seconds to engage your audience – Make it count.
Relevant and fresh content should be the most important aspect of your site’s design and creation. It’s the determining factor in how effective a website is and encourages people to revisit your site more often.
Examples of Content to Use: Infographics, Video, Blogs, White Papers, Data Sheets, Trainings, Content Assets (Collateral), Calls to Action, Testimonials
SEO and Market Update
Your website will fall in rankings if you don’t keep it updated
Rethink your keyword targeting often to analyze the conversion rate of your website
Design Landing Pages for Conversion
Make sure content is relevant. Defining your
products and services. Minimize clicks!
Make Contact Easy
Prompting users with a contact form provides
future nurturing opportunities.
Provide Value
Make sure that your offers (whether it is an email, free download, etc.) provides tangible value. It is important to deliver on your promise.
Trust
Collect testimonials and show off success stories within your business.
Maximize Digital Marketing Initiatives
Get on social media, try out content marketing and
start an email marketing campaign.
Organize and Track Leads
Knowing where your immediate leads are can help you identify what to adjust on your website to generate more business leads.
Test It Out
Testing provides you the baseline of the performance of your website after implementing changes. Utilize it.
Monday.com
Visual and user-friendly. Makes it easy to move leads from one stage to
the next.
Pipedrive
Helps users follow and analyze the sales pipeline throughout its many stages.
Freshworks.
Makes valid leads a priority by allowing you to group and eliminate junk.
Salesforce
Gives users an accurate view of an entire business with comprehensive forecasts.
HubSpot
Makes it easy to organize, track and grow your pipeline. Helps you sync up your inbox and makes selling easier.
NetSuite
Creates forecasts with
real-time sales data, offers complete visibility into opportunities and produces a rich set of forecasting tools.
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