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Why Use SEO?
Growth
SEO optimizes and improves the usability of your site, creating a seamless and positive customer experience. It will also reduce bounce rates, encouraging users to spend longer time on your site.
Creating a Better Experience
Having authority indicates that your website is trustworthy, high quality, relevant and has something to offer. The more authority you possess, the higher your ranking will be.
Authority
Increased web traffic is one of the main priorities when using SEO. You increase web traffic when you have more visibility and rank higher on a search engine result.
Web Traffic
SEO makes it easier for potential prospects to find your company when they are looking for something you have to offer. This is why visibility is directly related to your ranking; the higher you rank on a search engine result, the more likely a potential prospect will see and click through to your site.
Visibility & Rankings
Best Practices for Search Engine Optimization
What is SEO?
SEO stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO helps you build your relationships with your target audience. It gives you an edge over your competition – increasing sales, loyal customers and growth.
What You Should Do
• Four common types of search intent
– Informational: Specific information
– Navigational: Specific website or app
– Commercial: Specific product without a final decision of where to find it
– Transactional: Specific intent to buy
1. Align Your Content With Search Intent
• Google recognizes backlinks as votes of confidence.
• Work with trusted, authoritative websites that rank higher in searches.
8. Focus On Getting More Authoritative Backlinks
• Use short URLs.
• Use keyword-rich URLs.
• Remove unnecessary stop words.
7. Include Keywords in Your URL
• Use subheadings.
• Make content visually appealing.
• Avoid using intrusive popups.
• Use white space.
6. Improve the User Experience
• Aim to publish one to two thoroughly researched, long-form articles (3000+ words) every four to six weeks to get more traffic, shares and backlinks.
9. Publish Long-Form Content
• Title Tags: Clickable headlines
• Meta Description: A brief summary of a website page. The Meta Description is the few lines of summary copy that show up on search engines.
2. Write a Compelling Title Tag and
Meta Description
• Choose the best file format for site speed.
• Compress your images.
• Provide alt text for images.
• Lazy-load your images. Load images and videos only when users need them.
3. Optimize Your Images
• Enable browser caching.
• Delete unnecessary plugins.
• Reduce the number of redirects.
• Minify CSS and JavaScript files.
4. Optimize Your Page Speed
• Internal links are important because they establish an information hierarchy for your website and help Google get a deeper understanding of the content on your page.
5. Use Internal Linking
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