Connect and Convert With Social Media
Among our expansive offerings is an essential piece of any outreach campaign in today’s always-connected world: social media marketing. Our marketing experts provides a robust social media outreach program that helps you connect and communicate with targeted audiences and convert them into leads. Review the list of frequently asked questions below and find out how you can take advantage of our strategic social media services!
What is social media advertising?
This advertising technique includes creating, monitoring and optimizing social media campaigns. Each campaign targets potential buyers to perform one or more of the following:
What is the difference between paid and organic social media activity?
Organic is any social media activity that occurs without a paid promotion. It uses free social media tools to build and engage with an online following.
What services do you provide with my ad spend?
• Audience Identification and Targeting
• Budget Optimization
• Campaign Performance Reports
• Creative Development (Static Ads, Video Assets, Landing Page Assets)
• Daily Monitoring and Management
It is our mission to help you reach as many people as possible at a low cost.
• Connect with your brand
• Go to your website or content
• Increase conversions and drive sales
Paid social media advertising refers to any communication on social media that is fueled by advertising dollars. In other words, they are advertisements that brands pay a social network to display to audiences beyond their followers. Paid advertising on social media allows you to pinpoint and reach specific and targeted demographics.
How much should I spend?
Each business is going to approach this question differently. We recommend you consider the average lifetime value of your customer. Identify the maximum amount you are willing to spend to acquire one customer or deepen a relationship with an existing one. Our campaign pricing starts at $15,000.
How long will my campaign run?
An advertising campaign runs on dollars; in other words, it will stay in motion until the budget is exhausted or meets a date or goal you have provided, whichever comes first. Consider how long your car can run on a tank of gas. Paid ads work in a similar fashion.
What kind of results can I expect?
We are here to help you find the best way to reach your audience and optimize your marketing spend and return on investment (ROI). In our consultation meeting, we will discuss your campaign's objectives and the key performance indicators (KPIs) you want to measure. KPIs are measured based on the traffic received from each ad. Paid advertising is an excellent complement to an integrated marketing campaign. However, results are not guaranteed and are varied based on a number of factors including targeting, demographics and campaign spend.
How long does it take to get started?
Depending on how much content support you need, we can launch your ads within just a few days. Once we have determined the campaign objectives and budget, we collect your content and develop a campaign calendar. A common cause of launch delays is slow content collection.
Can you help with targeting?
Yes! Our goal is to target the right people, in the right place, with the right message. With social media advertising, the targeting options are endless. We can target a specific list of reseller partners, an email list or use criteria to focus on prospects at the end-user level. A benefit of placing ads through Tech Data Agency is our data capabilities. Reseller Connect analysts use their exclusive ChannelCore business intelligence database to help you target your ideal audience and meet your unique goals.
How much traffic can I expect?
The amount of traffic for each campaign will vary. It depends on the audience you are targeting, your product/solution and offering and your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
How many conversions can I expect?
While we are able to track the conversions from our ads, the number of conversions will vary. We use the performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.
Note: There are external factors that impact conversions, which we do not control. The brand sentiment, product quality, web destination, news cycles and market in which you are competing are just a few. People click when the brand and the offer are compelling; this is critical to a campaign's success.
Will you monitor the ad to make sure I do not waste money?
Yes, your social media specialist will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign. Your social media specialist will be optimizing your campaign as time progresses. In most situations, we are running A/B split tests in your ad campaign. By testing different combinations of ads, we are better able to identify areas of efficiency and improve success.
What type of reporting do you offer?
Our reporting is objective-based. Any good marketing campaign is unique and has objectives, goals, strategy and metrics. Depending on the investment level, reporting can occur weekly, bi-weekly, monthly or quarterly. Objectives and Key Results (OKRs) include impressions, clicks, video views, leads and conversions. We will discuss your proof of performance (POP) requirements in our consultation meeting.
I'm ready! How do I get started?
Schedule a Big Idea Meeting with your Reseller Connect Strategic Account Planner and learn how social media advertising can help you convert new customers.
For Endpoint Solutions:
Brian Gibellino
For Advanced Solutions:
Riley Thyfault
We are looking forward to working with you!
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riley.thyfault@techdata.com
brian.gibellino@techdata.com
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